Habit stimulating
platforms and applications
We use Behavior Design to create solutions
that users really want to use.
Unique design process based on behavior psychology
Our Behavior Design based process for developing innovative solutions is quick, repeatable and efficient. With a systematic way of redesigning for user behavior psychology, every iteration improves on a previous one guaranteeing a steady rate of progress towards a successful solution. All global tech companies such as Facebook, Instagram, Netflix, Apple, Spotify etc. integrate Behavior Design into their creative processes. The main advantages of our process are:
Maximum efficiency
Our process typically takes 2 weeks. Each subsequent iteration is based on the previous conclusions, maximizing the likelihood of success.
Minimum risk
The very short process allows us to identify potential obstacles very quickly. As a result, we are able to act and minimize risk almost immediately.
Special consultations
We provide consultation services for start ups. Statistically, new solution have about a 5% chance of success. The main reason behind this failure is a lack of user desire for involvement. This is because: 1. Users are not motivated to use the solution 2. Using the solution is too difficult. 3. Users have insufficient desire or incentive to use the solution.
During our consultation, we are able to identify the underlying problems behind the low retention of your solution. We will suggest appropriate changes to maximise the attractiveness and retention capability of your solution, potentially saving you tens or hundreds of thousands of dollars in development costs, and maximising the use of your solution.
"Power of behaviors”
“The discovery of sets of behaviors carried out by users in a systematic manner guarantees the reproducibility of results regardless of geological or cultural boundaries.”
David Ngo Worldwide expert on Behavior Design
Netflix Case
Do you remember the times when the episode of your favourite series ended with a cliff-hanger and you wanted to know immediately what will happen next?
The creators of Netflix knew what you felt — curiosity and the frustration resulting from the inability to satisfy it.
Bingewatching
According to behaviour design, you wanted more but had to wait. This behaviour is binge-watching, i.e. watching until your interest is satisfied.
Designed with behavior in mind
The entire Netflix platform has been designed to make binge-watching easier. All functionalities are considered first and foremost from this point of view.
Up to 10 times more efficient process
Designing successful solutions can be very costly and require large financial resources. By applying Prototype Thinking, a rapid iteration methodology used by Google’s innovation department, we were able to improve the rate of progress 10-fold over the standard approach used by current design studios, cutting costs and minimizing the risk of failure at the same time. Our process is ideal for creating innovative service platforms and mobile applications.
Research and emotion analysis
First step
What we do:
We research and analyze end users emotional tensions and internal motivations in the context of the solution.
Why we do it:
We need to know exactly what our end users are motivated to do, so that we can design a solution they will be happy to use even if they are not yet fully aware that that is what they really want to do.
Design and prototype
Second step
What we do:
We create the simplest possible prototype based on a specific behavior or behaviors of our choice.
Why we do it:
We don’t need a complex solution to test for behavior psychology. Often, a few screens are enough to know if the given direction is worthy of further investment.
Snaptest and revision
Step three
What we do:
We snaptest our prototype on a group of up to 10 users.
Why we do it:
All successful solutions generate a high impact observable on a small target group. Just 10 users is enough to prove whether we achieved our goal or indicate that we should try a different approach in the next iteration.
Key rules of success
We check
As humans we are always biased in some way. We eliminate that bias by implementing scientific methods and testing to identify whether our hypothesis is correct.
We improve
What does not work gets replaced by a new approach in the next iteration. What works remains part of the final optimised solution.
Behavior Design for Market Leaders
See how the leaders satisfy user needs through behaviour
Binge-watching
Discover music when you feel like it
Progress through sport
Celebrate and make new friends
Hold on a second
Sport is for all
Mathematics of Success
The work methodology has been successfully implemented in projects for companies such as Spotify, UNICEF or VISA.
Experienced Team
A multidisciplinary team of experienced experts is responsible for the completion of the project.
High success rate
With 25 iterations, the probability of success of our solution on the market reaches 93%. Further iterations improve it even more.
0%
Chances of success
Team of experts
The project team consists of experts from all over the world, led by Krzysztof Czubak and Pragmatic.Studio.
Krzysztof Czubak
Project leader. Behavior Design Expert.
Explore moreKrzysztof Czubak
Project leader. Behavior Design Expert.
About me.
I am the owner of the marketing studio Pragmatic.Studio and a certified expert in Behavior Design. I have also been involved in several successful startups.
I combine my experience in entrepreneurship and innovation with perseverance in pursuing my goals.
What am I doing here?
In the advisory project I play the role of a guide and a leader. I am responsible for the final result of our work.
David Ngo
Global Behavior Design Expert
Explore moreDavid Ngo
Global Behavior Design Expert
About me.
I design positive habits. In 2011, I created the world’s first Behavior Design educational programme for Stanford University. Currently, in addition to the founder and director of the Stanford Behavior Design Lab, Professor BJ Fogg, I am co-authoring the first book on this subject in the world.
What am I doing here?
I bring my expertise from years of study and experience gained from working for many global brands into the project. Together with Krzysztof we are responsible for appropriate analysis, selection and testing of behaviors.
Find out more
Marcin Rybicki
Expert in big data and artificial intelligence
Explore moreMarcin Rybicki
Expert in big data and artificial intelligence
About me.
I run the company Spruce Mobile LTD, which creates artificial intelligence algorithms and produces A.I. Surrogates. Since 2017, I have been working on artificial intelligence algorithm, not based on neural networks, which in its prototype version has been operating and training since September 2017. The algorithm is named after Maria Skłodowska-Curie: “Marie”.
What am I doing here?
In the project I supervise technical documentation and design specifications. I am also responsible for using artificial intelligence and big data.
More about me
Pragmatic.Studio Team
Design and marketing experts.
Explore morePragmatic.Studio Team
Design and marketing experts.
About us.
We are an ambitious, hard-working creative team working in the marketing sector. Since 2017 we have been creating a multidisciplinary family that is not afraid of any challenges.
What are we doing here?
In the project we are responsible for visual design, programming and reaching the indicated target group. It is up to us to obtain analytical information on the basis of which David and Krzysztof make key decisions.
More about us
Faster, cheaper, safer way to successful solutions
Our process works best for creating innovative service platforms and mobile applications. The value of using our process in creating innovative solutions is comparable to the value of using GPS in planning a journey. If you know where you want to get to, we can find the best way to get there.
Scalability
Repeated behaviors become habits driving high retention and high scalability potential.
Viral Potential
Once users accept your solution as their prime choice, they will encourage their friends to use it too.
Opinions on
our experts
“David’s Behavior Design workshop was stellar. One day working with David saved my team at Spotify hundreds of engineering hours. Through simple, fun, and occasionally wacky methods; he helped us reach a level of goal-clarity that previous multi-day workshops fell far short of. In the end, the team stood to give him a standing ovation! I’d highly recommend him for any team that wants customers to do anything.”
David led a “Behavior Design 101 (and beyond)” presentation to my colleagues and me at the U.S. Fund for UNICEF. Not only did David offer a fun and engaging way to learn the key elements of behavioral design; he also demonstrated many great participatory/kinesthetic teaching techniques that ensured that we all internalized these key messages.
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